In this episode, Jackie talks with Susan Nash, Ph.D., Director of Innovation & Emerging Science and Technology for American Association for Petroleum Geologists (AAPG). Susan has more than 20 years of experience launching and managing successful programs that support energy and economic development and innovation in local and global contexts, along with developing educational programs that develop skill sets and knowledge bases for agile, creative, and resilient individuals. She has developed programs to connect funding and commercialization sources with new services and technologies. Her shared vision is a world where individuals can have access to clean, affordable energy to provide safe and healthy homes for their loved ones and community members.

Jackie and Susan connected through their involvement with the Women’s Energy Network (WEN). Listen as they discuss how adapting to change and paradigm shifts remains a challenge that many leaders face. Susan invests time in understanding the industries of her customers and prioritizes relationship building. She recommends conducting environmental scans for the industries you support, and mentally navigating best and worst-case scenarios when considering customer solutions. Susan describes the magic in sustaining collaborative relationships with customers to create a shared vision and alignment on outcomes. Susan’s growing edge is in always staying alert and listening to her customers to continue to fine tune her service offering.

Sales Magic is an extension to Jackie’s Real Sales Magic Program that has inspired thousands of sales leaders to embrace change, challenge the status quo and act decisively. Tap into your own magic, your unique power to innovate. Be sure to subscribe to this podcast, so you don’t miss an episode. Learn more about the Business Champion program at and across social media platforms.

Interested in being a guest on Sales Magic? Email to share the lessons of your journey with others who want to tap into their own creative power to sell and innovate.