In this episode, Jackie talks with Armand Araque, Marketing Analyst for 21 Media LLC. Armand is an innovative thinker, published author and researcher, and an aspiring sports analyst. In his current role. Armand is focused on finding ways to use the power of analytics to help others with their business aspirations. Armand has gained valuable experience in the sports, media, and market research industries and continues to strive to be a servant leader to those around him. Amand attended Florida State University for undergrad, and he is currently a graduate student at the University of South Florida.

Listen as Jackie and Armand share their experiences about the power in listening to your clients to build trust and deliver the intended outcomes. Armand even reflects on an example when a customer wanted one thing, but he was able to provide alternatives which led to the customer buying more than originally intended. (If you need help with candle scents, Armand is your guy!) Armand’s growing edge ties to his efforts to communicate more effectively.

Sales Magic is an extension to Jackie’s Real Sales Magic Program that has inspired thousands of sales leaders to embrace change, challenge the status quo and act decisively. Tap into your own magic, your unique power to innovate. Be sure to subscribe to this podcast, so you don’t miss an episode. Learn more about the Business Champion program at and across social media platforms.

Interested in being a guest on Sales Magic? Email to share the lessons of your journey with others who want to tap into their own creative power to sell and innovate.