In this episode, Jackie talks with Sara Notarfrancesco an Account Executive with Estée Lauder
Companies, the global leader in prestige beauty. She has utilized over 15 years of experience in sales &
marketing, management, and finance across various industries to drive retail business. Transitioning into
cosmetics from the mortgage and insurance industries was driven by her passion for beauty and the love
for helping people. Utilizing a vast array of expertise she enjoys empowering sales teams and building
cosmetic businesses throughout the New York metropolitan area. Sara’s leadership and sales
philosophies are rooted in empathy and she has a genuine approach to relationship building.
Sara grew up in a family that owned a grocery store, so customer service is in the fabric of her DNA. She
is also a rarity in that she excels creatively and analytically. Listen as Jackie and Sara discuss the business
challenges impacting the retail industry…an industry that is still transitioning post the pandemic. This
drives Sara’s focus on how to create a different value proposition for the in-store experience that will
entice the online customer back into the traditional retail shopping paradigm. Social media plays a
powerful role in bridging this divide, which Sara is using as a business advantage. Sara is an empathic
leader who reminds us that it all starts with being kinder to self. In her work this means that it is “not
about the lipstick, it’s about how the lipstick makes you feel.” No matter your business, the outcome is
not a transaction, it is a transformation.
Sales Magic is an extension to Jackie’s Real Sales Magic Digital Learning that delivers real results for
thousands of sales leaders. Tap into your own magic, your unique power to innovate and rapidly grow
your customer base. Be sure to subscribe to this podcast, so you don’t miss an episode. Learn more
about Real Sales Magic Digital Platform at businesschampionsales.com and across social media
platforms. A great reminder to all of us that to be a sales leader, you must be a Business Champion.
Interested in being a guest on Sales Magic? Email Jackie@JackieLyles.com to share the lessons of your
journey with others who want to tap into their own creative power to sell and innovate.