In this episode, Jackie talks with Kaitlyn Allen, Senior Vice President of Sales Strategy for ClimeCo. Kaitlyn is an entrepreneur focused on sustainability. She is the founder of two companies and co-founder of a podcast, ESG Decoded, which she calls her business is my creative outlet. Kaitlyn started Mend It, Inc., a fashion sustainability startup seeking retail partnerships and investment.

Jackie and Kaitlyn have strong connections in the podcast space, as Jackie was one of the first guests on ESG Decoded. Listen as Kaitlyn describes how scaling her organization is her current primary business challenge as she strives to maintain the entrepreneurial culture and the ‘soul’ of the company during a time of strong, steady growth. Kaitlyn also reminds us that in business, language is important. She does some myth-busting about ESG by describing the metrics related to this work. Kaitlyn’s sales magic is all in knowing her stuff. She invests time in studying deep and wide related to her subject matter…not just reading headlines. You cannot hide hard work!

Sales Magic is an extension to Jackie’s Real Sales Magic Program that has inspired thousands of sales leaders to embrace change, challenge the status quo and act decisively. Tap into your own magic, your unique power to innovate. Be sure to subscribe to this podcast, so you don’t miss an episode. Learn more about the Business Champion program at businesschampionsales.com and across social media platforms.A great reminder to all of us that to be a sales leader, you must also be a subject matter expert in what you are selling.

Interested in being a guest on Sales Magic? Email Jackie@JackieLyles.com to share the lessons of your journey with others who want to tap into their own creative power to sell and innovate.