In this episode, Jackie talks with Rex Wisehart, founder and CEO of YellowSchmello, a pioneer in the local search marketing business, mostly in the Denver, Colorado market. Rex had a job for nine months once. He did not like it and promised himself he would never have another one. Since then, Rex has been an entrepreneur, writing his own paychecks for fifty-one years. He attempted thirty-eight corporate turnarounds over a 30-year period. Twenty-seven of those succeeded. Among his turnarounds was a sandwich company where you might have lunch today, a world-class speaker (music speakers) company, and completing the world’s first renewable energy-powered desalination plant. Since 2015 Rex has been a full-time salesperson. He recently shifted focus from selling timely, targeted, closable sales leads in many markets to a more focused approach. He is now targeting only home services companies (HVAC, electrical, and plumbing) leads using the same AI and machine learning tool with some modifications. Work aside, Rex is a pretty serious bicycle rider: over filling his garage with 11 bikes.
Lead generation is a critical component to the any successful sales strategy. Listen as Jackie and Rex talk about an innovative sales tool that may be a ‘missing ingredient’ for many of our podcast listeners. Rex also shares how he is leveraging improvements in technology to break into a new market, and his intention to always have a unique story to share with customers, that is supported by a product or solution.
Sales Magic is an extension to Jackie’s Real Sales Magic Program that has inspired thousands of sales leaders to embrace change, challenge the status quo and act decisively. Tap into your own magic, your unique power to innovate. Be sure to subscribe to this podcast, so you don’t miss an episode. Learn more about the Business Champion program at businesschampionsales.com and across social media platforms.
Interested in being a guest on Sales Magic? Email Jackie@JackieLyles.com to share the lessons of your journey with others who want to tap into their own creative power to sell and innovate.