In this episode, Jackie talks with Margo Berman, an award-winning advertising marketer, author, professor, and a Kauffman Faculty Scholar at Florida International University. She invented tactikPAK™, a digital library of learning, in nine topics. This fun, interactive series has whimsical illustrations and little quizzes. Margo created two 6-CD award-winning webinar sets, based on the first book: 1) Street-Smart Advertising and 2) More Street-Smart Advertising. The set won a national AWC Clarion Award for Educational Reference. In addition, she created Mental Peanut Butter Training www.MentalPeanutButter.com, and her award-winning website, www.UnlockTheBlock.com exudes creativity.
Jackie and Margo worked on a project together, and their combined passion for sales is off the charts! Listen as Margo inspires us to stay the course when experiencing a challenge as it just means that a learning moment is coming. Also, remember not to get in your own way. One of Margo’s biggest challenges will hit home for many…staying organized! She also needs to learn to extend herself grace, and not to be so hard on herself. When it comes to sales, Margo does not hear the word ‘no,’ and couples that with the Rule of Three Yeses. They say the third time is the charm…tune into learn why.
Sales Magic is an extension to Jackie’s Real Sales Magic Program that has inspired thousands of sales leaders to embrace change, challenge the status quo and act decisively. Tap into your own magic, your unique power to innovate. Be sure to subscribe to this podcast, so you don’t miss an episode. Learn more about the Business Champion program at businesschampionsales.com and across social media platforms.
Interested in being a guest on Sales Magic? Email Jackie@JackieLyles.com to share the lessons of your journey with others who want to tap into their own creative power to sell and innovate.