In this episode, Jackie talks with Chad Burke, President and CEO at the Economic Alliance Houston Port Region. The Economic Alliance is the economic development corporation for the Houston Ship Channel region; the nation’s largest petrochemical complex and second largest port. The Economic Alliance’s mission is to grow this vital regional economy by attracting new businesses and creating an environment where existing businesses can expand. Chad has oversight of all operational and financial considerations of the organization. He is also responsible for strategic planning, Board of Directors development and maintaining relationships with the 12 member cities, Harris County and Port Houston.

Jackie and Chad are both from East Texas, alum of Texas A&M University, and are huge Aggie sports fans! As Chad describes, he grew up in East Houston in the shadow of the petrochemicals industry. In a full circle moment, he is now in a position to utilize his profession to give back to his hometown, and the industry that has long supported his family, as his role allows him to drive value through economic development.

Chad finds his ‘magic’ in thoroughly understanding and believing the value that his services provide. When you understand your offering and you are confident the outcomes it delivers, selling comes naturally. As a people leader, Chad reminds us of the importance to keep up with the ‘pulse’ of our teams, helping those who work for us to balance working hard with playing hard.

Sales Magic is an extension to Jackie’s Real Sales Magic Program that has inspired thousands of sales leaders to embrace change, challenge the status quo and act decisively. Tap into your own magic, your unique power to innovate. Be sure to subscribe to this podcast, so you don’t miss an episode. Learn more about the Business Champion program at and across social media platforms.

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